Gallup’s StrengthsFinder® assessment is a useful tool for discovering the strengths of the team members within your organization. Focusing on workers’ strengths, rather than pointing out their weakness or areas that need improvement, motivates them to do their best work, ultimately resulting in a range of positive outcomes for your business.
These outcomes influence one another and include:
Lower turnover. Employees who use their strengths at work are 67% more likely to stay longer. At the organizational level, research shows that companies that create opportunities for their employees to use their strengths every day have 14% lower turnover than companies that don’t. More specifically, according to the 2013 State of the American Workplace Report:
“Work units in the top 25% of Gallup’s Q12 Client Database have significantly … less turnover and absenteeism … than those in the bottom 25%.”
Lower turnover and less absenteeism translates into loyal employees, who will work harder to retain loyal customers for your business. Loyal customers are those who come back, time and time again, to engage with your products and services and continue to purchase from you long-term, which brings us to the next outcome…
Greater profitability. As we demonstrated in the first point, creating loyal workers leads to loyal customers, resulting in greater profitability for your business as you gain and retain repeat purchasers. Loyal workers are a product of engaged workers, and engaged workers are a product of strengths-based leadership. Gallup’s research specifically shows that strengths-based teams achieve 12.5% greater profitability than non-strengths-based teams.
Higher engagement. Gallup specifically defines three levels of employee engagement:
At the highest level, there are “engaged” employees, defined by Gallup as “those who are involved in, enthusiastic about, and committed to their work and contribute to their organization in a positive manner.”
In between, are the employees who are “not engaged,” meaning they’re “emotionally disconnected from their workplaces and less likely to be productive.”
At the bottom level, we have workers who are “actively disengaged.” This group is “more likely to steal from their companies, negatively influence their coworkers, miss workdays, and drive customers away.”
According to Gallup, the percentage of individuals who use their strengths every day that are actively disengaged drops to 1%.
Higher productivity. Gallup’s research shows that the simple act of learning their strengths increases employees’ productivity by 7.8%. When we consider that people enjoy doing what they’re good at, this makes sense. It’s exciting to be able to execute your passions every day, and considering that the average person spends 40 hours a week at work, it’s only fair that we enjoy what we do.
Bottom line: People are the driving force behind the success of your organization. If you invest in your people, they will invest in you.
At Throwing Words, we help leaders utilize the Gallup StrengthsFinder® assessment tool to drive strengths-based training that effectively engages employees, increases productivity, and decreases turnover. Contact us today to learn more about how our Gallup-Certified strengths coaching services can result in higher profitability for your business.
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